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Brewood Cycle Challenge goes from strength to strength

Tuesday, 26 February, 2013 - Modified on Tuesday, 26 February, 2013 at 10:18 am


The 4th Brewood Cycle Challenge takes place on 8th June 2013 with two new fully-signposted road routes to choose from; 50K and 100K and under the auspices of a British Cycling "Registered Sportive" for the first time.


The event began in 2010, in the picturesque village of Brewood, in South Staffordshire, organised by a group of keen cyclists who also happened to be fundraisers for the 2nd Brewood Scout Group (charity no. 518527). The charity was in desperate need of funds to build a new, or renovate their old, pre-war scout hut and so the Brewood Scout Fundraisers were formed and the Brewood Cycle Challenge was born as an annual fundraiser.


In its inaugural year 112 cyclists took part from Brewood Middle School. The event was opened by Gavin Williamson, MP for South Staffordshire, and the riders rode a choice of 16K, 50K or 100K road routes through the picturesque countryside of Staffordshire and Shropshire by following pre-printed turn-by-turn route cards – the “Challenge” as well as the mileage and hills!

By 2011 the event had grown to some 350 entrants, riding the same routes, but started that year by Lynne Taylor, of the Walsall Roads CC, who has held many world records in her time including the womens Lands End to John O’Groats and 1,000 mile records.


In 2012, in anticipation for another exponential leap in entry numbers, the organisers dropped the least popular 16K route and planned completely new 50K and 100K routes visiting previously uncharted territory. The event HQ was moved to St Dominic’s High School for Girls and the checkpoints were ‘upgraded’ from car boots to village halls, with hot drinks and toilets, and the Brewood Cycle Challenge jerseys went on sale. Only a small increase in entrant numbers occurred, due to the Queens Diamond Jubilee celebrations and movement in the school holidays, however some 386 riders enjoyed a great day out in the sun. The starters were waved-off by Beccy Jones-Reading, an Assistant Scout Leader with the Group and a prolific charity and London marathon runner, who has raised thousands of pounds for Progressive Supranuclear Palsy Association. Beccy was one of the select few who were selected to carry the Olympic Torch through Wolverhampton in recognition of her charitable work.


To date the Brewood Cycle Challenge has raised in excess of £13,000 for the charity and, until the Scout Hut’s future is secured, the Brewood Cycle Challenge will continue to raise money for this cause.

So what for 2013?


This year the Brewood Cycle Challenge is delighted to have been recognised as a British Cycling “Registered Sportive”!


So along with all our usual all inclusive goodies (such as free tea/coffee throughout the day, checkpoint food, on-course photography, sag wagon and free hot meal, medal and live entertainment at the finish line) the event will also roll-out two new routes and Keith Evans, British Cycling’s Regional Event Officer, to wave the riders off.


In addition, and in response to the wishes of our stalwart entrants, the routes will be FULLY SIGNPOSTED this year.


What more can you ask?


If you are a cyclist then go to www.brewoodcyclechallenge.com for more information and to register online. Prices have been held at 2012 rates with early-bird prices available until the end of February!

If you are not a cyclist and have never been to a cycling event then please feel free to come along to St. Dominic’s on the day, soak up the atmosphere and wave the riders off (from 9am) or applaud them back across the finish on their return (from noon)!


Organisers are trying to make this a village event and so if you would like to be involved in anyway, either before or on the day, then please do get in touch at info@brewoodcyclechallenge.com